Tenza: Zero to $62K in 12 Months
See how we built Tenza from zero. Name, brand, website, ads. Grew it to $62K a month in 12 months, with a 3.86x return on ad spend.
Overview
Rost and Stan are two brothers who got their start in manufacturing brackets for other furniture brands. They came to us with an idea: launch their own DTC brand selling US-sourced steel floating shelves and handrails. They had the product. We built everything else. The name, the brand, the website, the ads. Twelve months later, Tenza is doing $62K a month and has generated over $423K in its first year.
Objectives
- Launch a brand-new DTC furniture brand from scratch
- Generate profitable revenue from day one on a tight ad budget
- Build a Shopify store that converts cold traffic at industry-leading rates
- Establish Tenza as a trusted premium brand despite zero brand recognition
- Set the foundation for sustainable, compounding growth through email, CRO, and trade programs
Our approach
Brand strategy & development
Tenza didn't exist when Rost and Stan came to us. No name, no brand, no website. Before we ran a single ad, we built the foundation: naming the brand, defining its voice, and positioning it as a premium maker of US-sourced steel furniture. That clarity gave cold customers a reason to trust a brand they'd never heard of before, on a product that starts at $220.
.svg)
Full-funnel growth
We started with $100/day in ad spend and built out everything around it. Google Ads, Meta Ads, Shopify CRO, product page optimization, abandoned cart flows, welcome series, and a trade partner program. Every piece compounded on the others. Twelve months in, Tenza is generating $73K a month at a 3.86x return on every ad dollar spent.
We came to Tidal Marketing with just an idea to start a furniture brand selling steel shelves. They set up our campaigns and kept tweaking them to make sure we were making money without wasting cash. They also worked on our product pages to get more people to buy, and every month our conversion rate kept getting better. We started with nothing, and within a year, we had a thriving business generating consistent monthly revenue. Tidal Marketing played a huge role in helping us grow so quickly. — Rost & Stan Nemtsov, Tenza
Results
Tenza didn't exist when Rost and Stan came to us. They had experience manufacturing brackets for other furniture brands and wanted to launch their own. We built everything from scratch. The name, the brand, the website. Then we layered on the full system: Meta ads to create demand, Google ads to capture it, optimized product pages so the traffic actually converted, abandoned cart and welcome series email flows, and a trade partner program to open up B2B revenue. We started at $100 a day in ad spend and reinvested every win back into the next test. Most agencies wouldn't take on a pre-revenue brand. We did. Because we operated on a revenue share. When Tenza won, we won.Twelve months in, $0 became $62K a month. $423K in year one revenue. 3.86x return on every ad dollar spent. 14.6% returning customers on a brand that didn't the year prior.
Think you're a fit?
We take on a few new clients each year. Tell us about your brand. We respond to every application within 1 business day.
