How Google Ads Took Urbandi from $7K to $1.2M a month.
See how a handcrafted furniture brand went from $7K to $1.2M a month with Google Ads. And why they've stayed with us for 5 years.
Overview
Urbandi, a Cincinnati-based handcrafted furniture brand, came to us after building a successful Etsy business but struggling to scale beyond it. They had launched an independent Shopify store doing just $7K a month, and needed a growth partner who understood the furniture space, would respect their tight budget, and could play the long game with them. We took over their Google Ads, Shopify CRO, and brand positioning. Over the next 3 years, helped them scale to $1.2M a month.
Objectives
- Grow monthly revenue past their Etsy baseline
- Drive qualified traffic to the new Shopify store from day one
- Stay profitable on every dollar of ad spend (tight budget, no room for waste)
- Build a Google Ads program that scales with the business, not just a one-time push
- Position Urbandi as a premium handcrafted brand, not a generic furniture seller
Our approach
Brand strategy & positioning
Before we ran a single ad, we defined who Urbandi served, what their ideal customers actually cared about, and how their handcrafted work was different. That clarity meant every ad dollar was spent talking to the right people about the things that mattered most to them. Less guessing. More buying.
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Google Ads & Google Shopping
We built tailored search campaigns for shoppers actively looking for high-end handcrafted furniture, and optimized Urbandi's product feed so the right items showed up in front of the right people at the moment they were ready to buy.
Tidal Marketing will go above and beyond to help you achieve your business goals through paid ads. I highly recommend them if you're seeking long-term success rather than quick results. They are a true, long-term partner." — Evgheni Grosu, CEO, Urbandi
Results
We operated on a revenue share. When Urbandi made more money, we made more money. That alignment meant we weren’t optimizing for activity. We were optimizing for revenue. We ran Meta ads to create interest in Urbandi’s products, Google ads to capture existing demand, and continuously shifted spend toward whatever was working that month. Products, audiences, creative. We rebuilt product pages so the traffic converted. We set up email flows so customers came back. But the biggest lever was the daily work. Someone on the ads account every single day, optimizing, testing, killing what wasn’t working, and scaling what was. Most agencies set it up once and move on. We never did. Over five years, we took Urbandi from $7K a month to $1.2M a month at a 4.6x average return on ad spend.
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