How Tidal Marketing Took Tenza From Zero to $45,800 a Month With No Brand, No Website, and No Customers

So wanting to avoid contracts with short-sighted agencies that didn’t align with Urbandi’s values or best interests, Evgheni and his business partners set out to find someone who could help realize their ambitious goals and vision for their brand’s long-term success.

“Going independent meant that we no longer had a steady flow of visitors to rely on from the Etsy marketplace. So if we wanted to outgrow our Etsy revenue, we had to get Urbandi in front of the right audience,” Evgheni explains.

On top of that, with operational costs to consider, Urbandi had a limited budget to allocate to their marketing and paid advertising.

“Our approach to business is pretty risky because, in the handcrafted furniture industry, equipment is very expensive. It takes a very long time to pay off. So a big concern early on was whether we could find someone willing to work with us and the limited budget we had at the time,” says Evgheni.

When we were looking for help with our Shopify store and Google Ads, the biggest deciding factor for us was finding someone who wouldn't give up easily. Someone willing to grow with us and support us through any challenge or setback.

And that’s where Tim from Tidal Marketing stepped in.

Focused on driving tangible business results and fostering a long-term partnership, Tidal Marketing surpassed Urbandi’s expectations.

Before setting up any search campaigns, the first step was to maximize Urbandi’s chances of success by engaging in brand strategy.

When Tidal Marketing took over our ads and website, they first took the time to fully understand who we are, what we do, what we stand for as a company, what our goals are, and where we see ourselves in the future. I felt that they truly wanted to understand us so they could help get us closer to our long-term vision.

Aside from crafting high-quality products, championing a customer-first approach in every aspect was key.

“Our customers are our number one priority no matter what. So, from the very beginning of working with Tidal Marketing, we made it clear that customer experience is a huge thing for us,” says Evgheni.

With an optimized, user-friendly website and a clear brand positioning, Urbandi’s store was primed to leverage traffic coming from paid advertising so Urbandi could generate immediate sales.

Tidal Marketing looks out for our customers, even if this sometimes means pushing back against a personal opinion I may have. It’s rare to find that level of commitment.

Tidal Marketing then strategically crafted tailored advertising campaigns, targeting consumers in the US and Canada, who had both a high purchasing intent and interest in Urbandi’s products.

In addition, by optimizing Urbandi’s Google Product Feed and Shopping campaigns, shoppers who were actively searching for a product were more likely to convert after seeing Urbandi’s products displayed prominently in their search results.

Of course, it hasn’t been smooth sailing all the time, especially when dealing with technical setbacks. But, for Evgheni, “every bump in the road is just one more step you take to move forward.”

“One of the things we appreciate the most about working with Tidal Marketing is that they refuse to be confined by comfort zones. There is always room for improvement,” he says.

Other agencies would be more focused on draining us out and getting a bigger budget, rather than figuring out how to optimize our current budget to drive better results. But not Tidal Marketing. There’s always room to improve what we’re already doing before we spend more.

Tidal Marketing’s commitment to making the most out of Urbandi’s budget for maximum ROI and profitability also made Evgheni and his business partners feel more confident and at ease.

With a commission-based model in place, there were no doubts about what the motivation was for Tidal Marketing: when Urbandi wins, Tidal Marketing wins.

It’s that simple.

After experiencing such an exponential growth in sales, Evgheni and his business partners continued reinvesting back into their business.

We wanted to develop other parts of our business, rather than end up spending everything on an agency. Our ability to reinvest in our business and improve our production to its current level was largely due to the way we’d structured our agreement with Tidal Marketing. We share a common goal and have a mutually beneficial relationship that’s based on trust. And this is something you cannot find that easily.

Going from 7K to 906K per month in online sales in just three years

When Tidal Marketing partnered with Urbandi, they were making a little over $5,000 in monthly sales from their website.

Tidal Marketing’s commitment to constant improvement and their deep motivation to go the extra mile for Urbandi often came with a big risk on their end. “For most agencies, this wouldn’t make any sense,” Evgheni says. “And that’s where the difference lies.”

Tidal Marketing is the kind of partner who looks out for us in any situation. We never have to worry about campaign performance or anything else on the marketing side. 99% of all marketing decisions are made in tandem with Tidal Marketing. That’s how much we value their expertise.

With tailored search campaigns and personalized messaging, over three years, Tidal Marketing drove qualified traffic to Urbandi’s website, contributing to their exponential sales growth from $7K to $906K in monthly revenue.

Within 6 months, Urbandi saw a 500% increase in sales and a Return on Advertising Spend (ROAS) AT 890%, leading to over $42,000 in monthly revenue from just two advertising campaigns.

Within 12 months, sales growth increased to 1,934.35%, while ROAS remained stable at 890%.

In year two, Urbandi generated $3.04M in sales from Google Ads, with an ROAS at 1,063%.

Three years on, Urbandi continues to deliver high-quality furniture coupled with exceptional customer service.

Meanwhile, “Tidal Marketing is dedicated to helping us acquire new customers, increase CLV, and drive long-term profits by maximizing our advertising budget”, adds Evgheni.

Thanks to Tidal Marketing’s strategic approach to Google Ads, Urbandi has recently achieved $906,903 in monthly sales, maintaining a consistent growth trajectory.

“Going from $7K to nearly a million in monthly sales has brought the whole team an incredible sense of pride and satisfaction. Everyone’s excited to be a part of something bigger compared to when they first joined Urbandi. The whole team feels motivated just by seeing the explosive growth we’ve had,” says Evgheni.

Urbandi’s continued success wouldn’t have been possible without a relationship built on trust and the exceptional communication they have with Tidal Marketing.

To Evgheni and his co-owners, Tidal Marketing isn’t just an agency. It’s the reliable partner they needed for Urbandi to grow beyond what they ever thought possible.

With marketing no longer being a concern, Evgheni can now focus on bigger challenges.

Tidal Marketing makes our lives so much easier. These days, marketing is not even something we worry about anymore because of the great results we continuously get from our Google Ads. But with such exponential growth, we suddenly started facing an entirely different set of challenges. The more sales we make, the bigger the strain on production and the need to expand our facilities so we can keep up. It’s a good problem to have.